E-safety Quick Read about “Influencers”

What Parents and Carers Need to Know about Influencers

Not only is an “influencer” an increasingly powerful role in the digital age, but it’s also become a desirable career goal for many young people – an enjoyable way to gain international fame and a gateway to financial success. A survey of Instagram influencers, for instance, found that those with over a million followers make an average of £12,000 (around $15,000) per month.

Much of this wealth, of course, is unlocked by entering into partnerships with various brands – which then raises all manner of questions about some influencers’ authenticity. Is their praise for certain products genuine, or simply because they’ve been paid for their endorsement? This week’s #WakeUpWednesday guide peels back the filters for a closer look at influencers.

Read on to access your free guide…National Online Safety

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This guide is from National Online Safety.