Not only is an “influencer” an increasingly powerful role in the digital age, but it’s also become a desirable career goal for many young people – an enjoyable way to gain international fame and a gateway to financial success. A survey of Instagram influencers, for instance, found that those with over a million followers make an average of £12,000 (around $15,000) per month.
Much of this wealth, of course, is unlocked by entering into partnerships with various brands – which then raises all manner of questions about some influencers’ authenticity. Is their praise for certain products genuine, or simply because they’ve been paid for their endorsement? This week’s #WakeUpWednesday guide peels back the filters for a closer look at influencers.
Read on to access your free guide…National Online Safety
This guide is from National Online Safety.